A world-renowned brand advertising professional teaches that the early 1900’s Nobel Peace Prize winner Petrovich Pavlov is the person responsible for creating the idea of branding. Why? Because of his famous (cause and effect) “Pavlov’s Dog” experiment — where he put meat on a dog’s tongue then rang a bell and did this repeatedly until [...]
Business Week (posted 27 May 2009) interviewed the CEO of Zappos.com (Tony Hsieh) about why his company is successful and among the reasons are “(I’m inspired) to learn more about the science of happiness” and then apply this to his corporate culture and customer service. Hsieh focuses on a personal touch and knows that as [...]
